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General motors case study introduction at the turn of the 20th century there were fewer than 8,000 automobiles in america, many of them powered by steam or electricity, others had gasoline. To download general motors in china: coping with the changes in the automobile industry case study this case study was compiled from published sources. Case study: a tradition of excellence general motors has been synonymous with excellence and innovation for more than a century since its inception, gm.
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